Chief Marketing Officer (CMO) - Auto & Multi-Purpose Financing (BRI Finance)

Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for BRI Finance’s auto and multi-purpose financing division. This is a high-impact role where you’ll drive growth by promoting innovative financing solutions that cater to the diverse needs of our customers. Based in Bali, you’ll be part of a dynamic team that’s shaping the future of financial services in Indonesia.

As CMO, you’ll lead the marketing strategy for BRI Finance’s auto and multi-purpose financing products, leveraging your expertise in digital marketing, market research, and customer engagement. You’ll work closely with cross-functional teams to develop and implement marketing campaigns that enhance brand awareness and customer loyalty. This role offers a unique opportunity to make a significant impact in the financial services industry while enjoying a high standard of living in Bali.

Every day, you’ll be responsible for crafting and executing marketing strategies that align with BRI Finance’s vision. You’ll use tools like Google Analytics, HubSpot, and social media platforms to track and optimize campaign performance. This role is perfect for a seasoned marketing professional looking to take on a leadership position in a rapidly growing organization.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to promote BRI Finance’s auto and multi-purpose financing products.
• Lead a team of marketing professionals to execute campaigns that enhance brand awareness and customer engagement.
• Conduct market research to identify trends and opportunities, ensuring our marketing efforts are data-driven and effective.
• Collaborate with cross-functional teams to align marketing initiatives with business goals.
• Utilize digital marketing tools like Google Analytics and HubSpot to track campaign performance and make data-driven decisions.
• Oversee the development and execution of social media strategies to engage with customers and build brand loyalty.
• Manage the marketing budget and ensure optimal allocation of resources to achieve campaign objectives.
• Stay updated with industry trends and best practices to continuously improve marketing strategies.

🎓 Kualifikasi & Syarat

• Minimum of 10 years of experience in marketing, with a proven track record in financial services or related industries.
• Proven experience in developing and executing successful marketing campaigns for complex financial products.
• Strong leadership skills with the ability to inspire and motivate a team.
• Excellent communication and interpersonal skills to build strong relationships with internal and external stakeholders.
• Certifications in digital marketing or related fields are a plus.
• Proficiency in using marketing tools such as Google Analytics, HubSpot, and social media platforms.
• Strategic thinker with a deep understanding of market trends and customer behavior.
• Familiarity with the financial services industry, particularly auto and multi-purpose financing, is highly desirable.

🛠️ Keahlian

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