BluFriends - Digital Marketing Specialist for blu by BCA Digital

Join Dana Purna Investama (BCA Digital) as a BluFriends and become a key player in driving the adoption of blu by BCA Digital, Indonesia’s leading digital banking solution. As a Digital Marketing Specialist, you will spearhead the marketing strategy for blu, leveraging your expertise to boost user adoption and engagement in Jakarta Raya.

In this role, you will work closely with the marketing team to develop and execute digital marketing campaigns that resonate with the target audience. You will utilize a range of tools and platforms, including Google Analytics, Meta Ads Manager, and Hootsuite, to track and optimize campaign performance. With 3-5 years of experience in digital marketing, you will bring a strategic mindset and a passion for data-driven decision-making to the team.

At Dana Purna Investama (BCA Digital), you will have the opportunity to work in a dynamic and innovative environment, where your ideas and contributions are valued. Join us and help shape the future of digital banking in Indonesia.

📋 Tanggung Jawab Pekerjaan

• Develop and execute digital marketing campaigns to promote blu by BCA Digital.
• Leverage Google Analytics and other analytics tools to track campaign performance and make data-driven decisions.
• Create and manage social media content for blu, engaging with the target audience on platforms like Instagram, Facebook, and Twitter.
• Collaborate with the marketing team to develop and implement marketing strategies that align with business goals.
• Utilize Meta Ads Manager and other advertising platforms to create and optimize ad campaigns.
• Monitor and analyze market trends to identify opportunities for growth and innovation.
• Work with the product team to ensure that marketing efforts are aligned with product development and launch.
• Stay up-to-date with the latest digital marketing trends and best practices.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a strong focus on social media and paid advertising.
• Proficient in using Google Analytics, Meta Ads Manager, and Hootsuite.
• Strong understanding of digital marketing trends and best practices.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced and dynamic environment.
• Passion for data-driven decision-making.
• Knowledge of the banking and financial services industry is a plus.

🛠️ Keahlian

Lowongan Terkait